The study outlines the Nordic IT-BPO services market opportunity for the industry, provides a snapshot of the current trends and discusses strategies that may succeed in the future. Nordic industry investment in R&D and Innovation exceeds most other developed economies. The report therefore underlines how the Nordic economies can benefit by partnering with India in order to sustain their innovativeness.
The closely-knit independent states of Continental Europe with their unique industry landscape have been on the radar of many Indian companies. Success however, has been muted and the market has resisted large scale off shoring in spite of the cost pressures. The Nordic countries in Northern Europe consisting of Sweden, Denmark, Finland and Norway are the more outward looking economies. The Nordic countries are facing demographic challenges and cost pressures and are finding it difficult to sustain their traditional engineering and technology-led innovation. India can be a major partner for these economies to help them maintain their competitiveness.