Green Gold is involved in producing original (Indian) IP animated content and has produced shows such as Vikram aur Betal and Krishna before working on Chhota Bheem. The company’s earlier shows helped it understand Indian kids better and based on those inputs, it managed to come up with Chhota Bheem.
Chhota Bheem is now rated as the Number 1 children’s show from India. Around 108 episodes have been aired so far and more will follow in the months to come. The show is running successfully for over three years now.
As the show gained popularity, Green Gold began doing L & M activity and initially published comics and home videos. It identified key distributors/partners in various regions and started distributing its merchandise across India.
Establishing a children’s TV show as a trusted L & M brand was difficult. Prior to Chhota Bheem, there was limited or no content produced in India which was capable of competing with the top rated shows from across the world. Moreover, kids found Chhota Bheem a character they could connect with and relate to easily.
With Chhota Bheem, Green Gold has been flexibily exploring the character and engaging with it in multiple ways/genres.
Green Gold has attempted to offer a good quality product at competitive and affordable rates. This has helped the company draw a positive response from the market and it has been able to extend the merchandise activity to various other product categories such as Apparel, Stationary and so on.
Chhota Bheem is now established as a brand and is receiving good support from the TV channel (Pogo). Pogo TV is showcasing it extensively, because of its huge popularity among children.
Chhota Bheem has helped Green Gold in exploring the L&M domain extensively and enabled the company to exploit L&M activity for other content properties such as Krishna, Krishna Balram and Vikram aur Betal. It has been able to establish and operate a solid product manufacturing and distribution pipeline across India.
With all these established L&M and marketing activities undertaken for Chhota Bheem, Green Gold has been able to leverage and expand its activities to various other domains.