An article stating that most IT firms have built strength and reputations around certain verticals such as banking and in-surance by providing broad servic¬es around them. However, with the industry becoming more commoditized, bigger, com-petitive and controlled by heritage players, IT firms are realizing that having a broad-based expertise in a vertical is not enough. Companies, more so the smaller and mid-sized ones, are now feeling the need to delve deeper within the vertical and super-specialize to stay ahead in the game. This has given rise to hyper-specialization, which refers to moving from a traditional broad-based ver¬tical approach to a micro vertical-based approach. Hyper-specialization can help organizations optimize costs and increase efficiency. The article credits NASSCOM for the data presented.