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The focus of the Global Trade Initiative at NASSCOM is to engage with a wide variety of domestic and international stakeholders, such as Governments, customers and associations, to collaborate on issues related to international policy, visa/work permits and business partnerships. Since the regulatory environments continuously change the world over and compliance issues are becoming important across the globe, NASSCOM is helping the Indian IT-BPO industry remain abreast of these developments, and participate in these markets while conforming to their new laws and modified policies.

Indian companies are beginning to expand across the world, with the largest organisations becoming significant players in the global marketplace and the countries where they are present. India has in many ways ceased to be a competitor and has become an enabler for industry growth in these nations. NASSCOM is advising member companies to build stronger and deeper relationships with overseas clients and other stakeholders by maintaining absolute transparency, exhibiting corporate ethics and establishing themselves, as well as India, as “trusted, secure sourcing” destinations.

Besides continuing to nurture existing markets, NASSCOM has also stepped up its focus on developing opportunities in newer areas—geographies, verticals and customer segments. Several high growth and under-penetrated regions such as Continental Europe, Latin America, Africa, the Middle East and Japan are looking promising for the IT-BPO business. These regions are increasingly beginning to embrace Indian IT in order to optimise costs, improve operational efficiency and productivity and gain access to specialised talent.